5 Things Your Business Website Needs to Shine - When I Grow Up

5 Things Your Business Website Needs to Shine - When I Grow Up After all of the years I’ve spent meticulously clarifying my clients’ dream businesses, unleashing their shiny mission statements, and carefully curating their first offers, you can trust me when I say I know a good business website when I see one. And guess what? Its not about having the shiniest bells or whistles, and it doesnt have to invoke head-explosions or come after a series of sleepless nights sifting through fonts, colors, and stock photos to make it look professional and work for you. While it is important you take setting up your website seriously â€" hey, it’s your business, after all â€" it can be done without taking you 5 years and one or two existential crises. (As I once heard someone say, “Put the paint brush down, Picasso.”) In fact, I have a few key bullet points that should smooth out the process for you. Specifically, these are my top 5 things every business website needs to shine online. Anything else beyond what I have listed here is just extra gravy. (And listen, don’t shy away from gravy. People love gravy. But gravy is good enough extra gravy is just, well, extra.) If you already have a website, you can give this list a once-over just to make sure there’s nothing that you’re missing. If you’re just getting started, I recommend tackling your site in this order. It will help you craft an organic flow for your users’ experience (gag, “tech” lingo!) and will set you up for success! Here is what your business website needs: A home page: This can also be considered your “landing page” and will be the first thing that opens up when someone clicks on your site. Your navigation bar will be at the top, and just below that you want to tell people right away what your business is and who it is for. At the very bare minimum, this means you need to include your mission statement. This will also act a gatekeeping feature designed to pull the right clients in and keep the wrong ones out. If it takes more than 3 seconds to identify what your business is, your home page isn’t doing its job! The second thing you want on your home page is a Call To Action (CTA), and by that, I mean clear direction on what you want your reader to do. You’ll want them to head to your ‘Work With You’ or ‘Shop’ pages, for sure there needs to be a CTA for that. Maybe you also want them to read your ‘About’ page, because thats usually the 2nd most popular page on every website! You could potentially add a third thing like reading your killer blog but that should be it. Any more than three CTAs will be overwhelming. As practice and for inspo, click around some of your favorite websites (ahem) and see if you can identify all of the CTAs. They’ll usually start with a command and show up in the form of a button! ?  â€œClick here to work with me!” “Subscribe for my newsletter!” “Sign up for your spot in line!” ‘About’ page: Here, site viewers get to learn about all of the things that make you special and, more importantly, why you’re the right person for the job! As a business coach, I ask the women I work with to include a personal story about what led them to their dream business and why it’s ideal for them now. This gives potential clients a chance to relate to you and get jazzed about the work you’re doing. Also, be sure to include a photo of yourself (even if it isn’t professional!) and your full name! This last part should be obvious, but you wouldn’t believe how many new entrepreneurs forget! Showing a photo of yourself and including your full name builds trust and shows people there’s a real person with real power behind your website and work. Be sure to end this page with a CTA, here, too! ( you’ll notice a pattern forming, here.) Now that they know all about you, send them to your ‘Work With Me’ or ‘Shop’ pages. ‘Work With Me’ and/or ‘Shop’ page: If you’re selling products, this is easy. You simply need to make an image-based catalog of your amazeballs items including their prices and descriptions. Be sure to add a cart feature so people can purchase directly from you. If your biz is service-based, your ‘Work With Me’ page should take the most time to write! That’s because this is where you will pummel your potential clients with your value. I like to use this outline when writing ‘Work With Me’ pages: First, start with the problem your potential client needs your help solving. You want them to feel like, “YES, she’s talking about me, and UGH I need someone to help!” Then, paint a picture of how much better your clients’ situation will be once you solve it for them! ( this is the value! This is the most important part!) Next, get into the process, i.e. how you’re going to make it happen for them and what it’ll entail to work with you. I like to include the price on the page, too, so you don’t feel like you have to “spring” it on anyone! Hot tip: don’t go too crazy with explaining the logistics. Turns out most clients don’t care how you work together, just that they’ll walk away with the results you promise. Before you end, include a small bio about yourself, just in case they didn’t make it to your ‘About’ page. Bonus points if it involves a personal story about why this particular offer is personal and exciting for you! It will help your viewer learn about why you’re the perfect woman for the job without having to navigate away from your $ales page! If possible, throw some client testimonials on this page, too peppering them throughout is perfect. They’ll add more credibility to your work. Extra credit for publishing them with photos and full names! That will resonate even more with your right people. Lastly, include that Call To Action, babe! Sure, you can have a “Buy Now” button that leads them right to check out, but I’m almost exclusively telling my service-based clients to use a short 5-ish question form instead with a headline like “Tell me more” or “Let’s get started.” Have the prospective client give you their name, email, how they found you, what their biggest challenge is, and when they’re available to start this work. This will make your first touchpoint so much smoother, and will weed out the tire kickers! *Rule of thumb: The more expensive your offer, the longer this page should be! The more they need to invest, the more information and proof! they’ll need. ‘Contact’ page: A simple contact form is totally fine. At the very least, include a way for your potential clients to email you. If you feel comfortable, this page can also include a phone number, mailing address, or Google Maps location. Your Header/Footer: At the top or bottom of each page, include your social media icons and a way for folks to sign up for your newsletter or opt-in offer. This is where you can also put special deals or discounts! By splattering this info on every page of your website, you make it easy to keep people hooked on you and your business’ content longer. Bonus: Of course, if you’d like, feel free to include a blog/articles page, too. These are great for anyone who is interested in learning more about you and your “deal,” plus it will ramp up your Search Engine Optimization (SEO), too. ? That’s just a fancy way of saying anyone who is searching for stuff related to what you do will be able to find you easier on Google. Go forth and make some gorgeous websites, business bosses! For more on how to get your business up and running in no time (like, this summer), head over to my 90 Day Business Launch program! Once you’re there, sign up to get on my interest list so you can get first dibs on 3/6 for my spring availability. Already have a business you love, but need to give it a big boost? Sign up for the list here and you’ll get early access to *those* spring spots on the same day. Basically, wherever you are on your dream business journey, I got you covered!

The Most Popular Resume Coach

The Most Popular Resume Coach The Debate Over Resume Coach A fundamental text editor free of charge, providing you a printable resume template. You're able to learn about all our services on their unique pages. It is possible to also hunt for resume coaches in your region, as many have their own sites and portfolio pages but might not be part of bigger directories. Before submitting your resume for any organization you should find out everything about that particular business and then earn a decision of constructing the cover letter. So if you choose to try to find a new position or job, you don't need to request and pay for an entire new resume. So, it is wise that you stay prepared for any circumstances that may come up. At any time you will need assistance with your assignment, we'll be pleased to assist basketball camp counselor resume you. It's possible to download your resume to text file at no cost. To begin, you have the choice to import your Word or LinkedIn resum e. Resume Companion is a superb web application that assists you to build an eye-catching resume to send out to prospective employers. Summary Resume Companion presents several tools to compose an eye-catching resume and export it to a possible employer, and it earns the procedure even simpler than it is with most software. The coach resume templates are really beneficial to coaches across the world and of all levels for numerous explanations. In nearly all instances, your coach will have the ability to assist you locate a resolution, so long as you communicate with them. As you compose a conventional sports coach resume, don't forget to include your contact information on top. A coach who's well-versed in basketball with complete understanding of all of the rules involved with the game and has hands-on expertise in training the team may use the basketball coach resume to forward their career. To make it simple for you, we've got a lot of ready to use coach resume templates . You may even examine some of the samples of several sorts of resumes for various kinds of careers. There are many additional resumes to examine. You may find many great resume templates, but you'll have to decide if they're likely to help or hurt your odds of landing an interview. You must find out methods to alter your experience to the demands of the new job and place it in such a manner your strengths are displayed on top. Instead, you're simply searching for a means to use your skills to pay your bills. Though a coach can include their degrees within the Summary', most employers seeking new coaches wish to know statistics to be able to get a more powerful sense as to whether the candidate is the best kind for the job. Let friends and family know whether you prefer not to speak about your employment with them. You'll get a better idea about what to ask of your writer and what things to anticipate from your finished resume. 1 thing you ought to remember is that your r esume should have relevant keyword phrases. There's no doubt a good resume can generate enough interest to help you receive an interview. The solution is yes in the event you wish to.

What You Need to Know About Formats for Resume Writing

What You Need to Know About Formats for Resume Writing Formats for Resume Writing for Dummies Thus, a functional resume isn't fit for an applicant with minimum work experience. Know the skills necessary for the job that you are applying. Lets say you've learned a great deal of skills and you've got the resume content to show for it. Resume writing is extremely important. What's Truly Going on with Formats for Resume Writing However much or what kind of work experience you've got, there's a resume format that is likely to make your qualifications shine. The format is just one of the aspects that employers use to determine whether to earn a callback or eliminate the candidate. The hybrid format isn't an effective way for individuals without a work experience to break into a business. Chronological format is ideal for a seasoned customer service associate. Where to Find Formats for Resume Writing Resume Length Length of your application another major factor playing a majo r role your selection. Resume is the initial and the most quintessential portion of requesting work, because of the prior property. You must modify each resume that you send out dependent on the work description. The work description might also earn a difference. The One Thing to Do for Formats for Resume Writing Well, luckily, there's a fairly straight forward way to establish which resume format would work the very best for you. A great resume format is simple to scan. Consider your requirements and see the explanations below to decide on the best resume format for you. The New Angle On Formats for Resume Writing Just Released As previously mentioned, you wish to decide on a resume format that's suited to your personal profile. Prior to taking reference from the internet sample resumes, think on what kind of resume sample format will fit your requirements. If you're interested in an infographic format, here are a few infographic samples to check out. At length, it does n't really supply the very best format for those who have zero experience. How to Get Started with Formats for Resume Writing? Resumes are different in lots of ways. Lengthy resumes won't ever get attention from hiring managers and won't be read and hence won't get you the desired job prospect. Reverse chronological resumes may be used by anyone.